LangOps Essentials

This practical 2-hour course moves beyond theory to deliver applied understanding of language operations. Starting with LangOps definition, evolution, and business impact, participants explore the 12 LangOps Manifesto points through four thematic blocks. Interactive case studies, discussions, and exercises connect principles to real organisational contexts. The session introduces implementation frameworks including maturity models and practical metrics. Participants conclude by creating personalised 3-step action plans, ensuring they leave with concrete strategies to advocate for and implement LangOps in their workplace.
Format

Online
Course

Starting date

16, Oct
3:00 PM CET

Duration

2 hours

Price

€ 195

Why should I take this course?

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Course Description

Learning Objectives

Target Audience

This 2-hour LangOps course is designed to move beyond theory and give participants a practical, applied understanding of language operations. It begins with a concise overview of LangOps - its definition,
evolution, and real-world business impact - before moving into a structured deep dive of the 12 LangOps Manifesto points, grouped into four thematic blocks. Each block combines conceptual grounding with
interactive elements such as case studies, discussions, and exercises that help participants connect the principles directly to their organizational context. The session then introduces frameworks and tools,
including a LangOps maturity model and practical metrics, to guide implementation. Finally, participants create a tailored 3-step action plan, ensuring they leave with concrete next steps to advocate for and apply LangOps in their work.
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 Understand the concept of Language Operations (LangOps), its evolution, and why it is a strategic driver of business value.
 Recognize and explain the 12 principles of the LangOps Manifesto, and how they connect to real-world organizational challenges.
 Apply practical tools such as the LangOps maturity model, metrics, and workflows to assess and improve language operations.
 Analyze case studies and scenarios to identify opportunities, risks, and best practices in leveraging language for impact.
 Create a personalized action plan to advocate for LangOps and implement language-driven strategies within their own organization.
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 Business & Operations Leaders - Managers or executives responsible for scaling operations, global expansion, or customer experience.
 Localization & Language Professionals - Localization managers, translators, language service providers, or those overseeing multilingual content.
 Customer Experience & Support Leaders - Heads of CX, support operations, or contact centers where multilingual communication is critical.
 Product & Marketing Managers - Those tasked with adapting products, campaigns, and messaging for global or diverse markets.
 Change Agents & Innovators - Professionals driving digital transformation, AI/automation adoption, or organizational efficiency through new practices.

Meet the instructor

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Arthur Wetzel

CEO, LangOps Institute
My passion is sales excellence for non tangible product, quick GTM, high performing consultative sales.
I am a senior executive with extensive experience in sales leadership, revenue growth, and performance transformation across global markets. My career has been defined by building and leading high-performing sales teams, driving double-digit revenue growth, and translating innovation into sustainable market success.
With a strong track record as C-Level, board member, and managing partner, I combine P&L responsibility, go-to-market execution, and C-level negotiation expertise to deliver measurable business impact. I thrive at the intersection of sales excellence and innovation, ensuring organizations not only create value but also capture it through scalable growth strategies.

Key strengths
Sales Excellence - Designing and executing winning GTM strategies, leading enterprise and B2B sales, consistently exceeding targets. Structured and highly effective.
Revenue Growth - Proven record of delivering double-digit growth and managing multi-million revenue streams across industries.
Performance Leadership - Building high-performance cultures, coaching executives, and aligning teams with ambitious KPIs.
Innovation to Market - Transforming ideas and technologies into profitable, market-ready solutions on a global scale.
My mission and my passion - Accelerate revenue, transform sales organizations, and turn innovation into lasting business performance.

LangOps Institute Ltd.

Registered CRO 776046
Address: Kandoy House, 2 Fairview
Strand, Dublin DO3, Ireland
E: info@langops.institute
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